Alula app screenshot

AlulaSt. Paul, MN

Alula is the only security platform that delivers simplified security for independent security dealers and installers. Designed to reduce truck rolls, increase recurring monthly revenue (RMR), simplify inventory and put dealers in control of their business, their customers and their revenue, the Alula platform is available nationwide through distributors that cater to the alarm and integrator industry.

The Full Story

In 2017, ABS Capital provided growth capital to the already agreed upon combination of IP Datatel and Resolution Products, two complimentary companies operating in the home automation and security market. ABS Capital quickly helped the two founders to find a seasoned leader for this combined business, as well as position the Company to capitalize on the future of home security and automation powered by broadband internet and video.

Learn more about Alula directly from CEO Brian McLaughlin and ABS Capital Managing General Partner, Phil Clough.
Alula CEO Steve Greico and ABS Capital Managing General Partner, Phil Clough

Together we are accelerating growth

Company’s Strategy for Growth
  • Build sales pipeline by targeting the gap between the DIY and higher-end markets
  • Create a leading unified brand in the home security and automation market
  • Assemble world-class management team capable of continuing high growth
  • Expand product road map, focusing on commercial efforts
ABS Capital’s Role
  • Drove focus on professionalizing supply chain and introduced supply chain consultant
  • Introduced Executive Chairman and recruited experienced CEO and CFO to run combined business
  • Helped to establish important performance indicators for management and board
  • Act as an advisor, helping to navigate COVID-19 environment and to obtain PPP loan



Experienced operator, Robin Pederson, takes role as Executive Chairman


Brian McLaughlin joins as CEO


Successfully launched new brand, Alula


Added new products to offering, including enhanced video capabilities


Gregg Waldon joins as CFO


Ron Long joins as Vice President of Operations and Customer Experience


Warren Hill joins as Director of Partner Development


Completed supply-chain outsourcing initiative

Back to Top

Want to hear it first?

Sign up to receive ABS news
  • This field is for validation purposes and should be left unchanged.