ABS Capital Partners

Leading Personalization Provider Skinit, Inc. Attracts Former CEO of Tumi

San Diego, California – October 19, 2010 – Skinit, Inc., a leading provider of technology and products to customize personal electronic devices (PEDs) on-demand, announced today Laurence Franklin will join the company’s board of directors. Franklin has extensive experience as a president, CEO and board member. This is Franklin’s second board relationship with Skinit backers ABS Capital and Norwest Equity Partners, as he is also a board member of their portfolio company Rosetta Stone (NYSE:RST). In addition, Franklin remains a board member of Tumi and serves as a board member at Fender Musical Instruments Corporation.

“Laurence brings the type of insights we need right now,” said Bob King, Chief Executive Officer of Skinit. “He understands global operations, consumers and marketing. These will be critical as we continue to rapidly expand the business.”

“I’m thrilled for the opportunity to join the Skinit board during such an exciting time for the company,” said Franklin. “Their technology is game-changing, and I look forward to seeing them seize the opportunities they have created.”

Franklin recently retired as CEO of Tumi, the leading international brand of luxury travel, business and lifestyle accessories. He joined the company in 1986 and developed its premium positioning and emerged as a leader in product design, innovation, service and quality. In 1993 he became the president of Coach, and during his time its sales more doubled. He joined Unilever as executive vice president of their Elizabeth Arden/Parfum International group of brands in 1996. Franklin rejoined Tumi in 1999 as president and was appointed CEO in 2002 as the brand rapidly expanded product offerings domestically and internationally. Today Tumi is sold in over 40 countries, and has over 70 company owned and 50 partner stores in the U.S., Europe and Asia.  He retired as CEO from Tumi in 2009.

“We’ve seen the great leadership and focus Laurence brings to a board, so we couldn’t be more excited to work with him again,” said ABS Capital general partner and Skinit board member Mark Anderson. “Having him on the board will be invaluable as the company bridges to the next level of success.”